JMB Consulting: Your Mobile Marketing Strategy

Frequently Asked Questions:

Why is Mobile Web Important?
There are over 250 millions mobile phones in active use in the US alone, and nearly 5 billion worldwide: 4 times more than PCs. Your customers are already looking for you on their mobile phones. This is a huge opportunity for your business you don't want to miss. If your business is not mobile ready, your customers won't be able to find you!

How are Mobile Websites different from "Normal" Websites?
Mobile websites are built to exploit the special characteristics of mobile phones and mobile users to provide the best possible experience to users. Besides adapting to the smaller screen of a mobile phone, they are also made easier to navigate using touch or a keypad and provide more direct access to the information that a customer is more likely to need while on the go. Even on high-end devices with large touch-screens, a made-for-mobile Website helps your visitors quickly become happy customers with content and a design that is suited to someone in a mobile context. For example, customers can use the unique features of the mobile phone to contact you such as the "call us" feature, where with one touch they call your business and the "find us" feature, which provides access to a Google map showing your business address and allowing the customer to obtain directions from their present location to your business.

Will this replace my "Normal" Website?
A mobile website extends the reach of your business to the mobile Web, allowing you to provide your mobile visitors a fast and easy way to learn about your business and contact you with one click. While your existing web site is aimed at giving a full and comprehensive picture of your business, your mobile site allows you to deliver immediate access to what matters most when on the go. The two sites are complimentary and work together to make sure your customers are getting the most appropriate experience for their context and their device. For customers who do not yet have a regular website and are maybe concerned by the prospect of having to build one, our solution offers a really easy way to get up and running with a website that will work on both the PC and mobile phone.

What are the Benefits for my Customers?
Studies show that visitors who access a full web site on their mobile phones complain about how much time and data is required to load the site and how hard it is to find the information they need. Most of these customers abandon these sites quickly out of frustration and are unlikely to return and, worse yet, may look for a competitor with a more mobile-friendly site. A Mobile site resolves these problems and satisfies your mobile visitors by giving them quick and easy access to the key information about your business. A Mobile site is designed with the mobile user in mind. You save them time and money, and you give them what they want.

Will our Mobile Website be found on mobile Search Engines?
Your Mobile website is built using good practice recommendations, as outlined in Google's Search Engine Optimization Guide, which includes creation of a sitemap, well defined page titles and descriptions, optimized site structure for navigation, good URL structure, optimized robots.txt, and site submission to directories. Links to social network sites will also assist in this process.

How often can I request an update?
Once your Mobile Website is completed, you will be provided with a web based user-friendly tool to update your site at your own convenience, therefore you can update it as often as you need.

What is included in the package?
- We will set up, create, and implement your Mobile Website with up to 10 pages according to your requirement, and with your supplied content.
- We will take care of the Hosting of your Mobile Website
- Once your Mobile Website is completed, we will provide you with a web based tool to update and modify your mobile website at your own convenience.
- A fair use policy applies to traffic, giving an approximate ceiling of 2000 page views per day.
- A QR Code for fast access to your mobile website.
- We will submit your Mobile Site to Search Engines and Directories.

How soon will my Mobile site go live after the service is activated?
It takes on average 3 to 5 business days to complete your Mobile Website, depending on the workload of our team of designers, how fast we receive the content of specific webpages from you, and if you choose a mobi domain, how fast the new DNS is propagated. Please contact the Sales Department if you require a Rush Setup.

How will people actually get to my site?
There are several ways possible:
* Via search. Users on mobile devices increasingly see mobile sites returned in search results, so your Mobile Site will increase your business' visibility to mobile users.
* Add a link on your regular website to your Mobile site. This will help increase awareness that the mobile site is available. This functionality is offered as part of the package, and can be easily put in place by the webmaster of your regular website.
* Finally, we can provide automatic redirection of mobile users from your business site to your Mobile site, so they are guaranteed a good experience. This more advanced capability requires your webmaster to embed the provided functionality into your business website.