JMB Consulting: Your Mobile Marketing Strategy
Frequently Asked Questions:
Why is Mobile Web Important?
There are over 250 millions mobile phones in active use in the
US alone, and nearly 5 billion worldwide: 4 times more than
PCs. Your customers are already looking for you on their
mobile phones. This is a huge opportunity for your business
you don't want to miss. If your business is not mobile ready,
your customers won't be able to find you!
How are Mobile Websites different from "Normal" Websites?
Mobile websites are built to exploit the special
characteristics of mobile phones and mobile users to provide
the best possible experience to users. Besides adapting to the
smaller screen of a mobile phone, they are also made easier to
navigate using touch or a keypad and provide more direct
access to the information that a customer is more likely to
need while on the go. Even on high-end devices with large
touch-screens, a made-for-mobile Website helps your visitors
quickly become happy customers with content and a design that
is suited to someone in a mobile context. For example,
customers can use the unique features of the mobile phone to
contact you such as the "call us" feature, where with one
touch they call your business and the "find us" feature, which
provides access to a Google map showing your business address
and allowing the customer to obtain directions from their
present location to your business.
Will this replace my "Normal" Website?
A mobile website extends the reach of your business to the
mobile Web, allowing you to provide your mobile visitors a
fast and easy way to learn about your business and contact you
with one click. While your existing web site is aimed at
giving a full and comprehensive picture of your business, your
mobile site allows you to deliver immediate access to what
matters most when on the go. The two sites are complimentary
and work together to make sure your customers are getting the
most appropriate experience for their context and their
device. For customers who do not yet have a regular website
and are maybe concerned by the prospect of having to build
one, our solution offers a really easy way to get up and
running with a website that will work on both the PC and
What are the Benefits for my Customers?
Studies show that visitors who access a full web site on their
mobile phones complain about how much time and data is
required to load the site and how hard it is to find the
information they need. Most of these customers abandon these
sites quickly out of frustration and are unlikely to return
and, worse yet, may look for a competitor with a more
mobile-friendly site. A Mobile site resolves these problems
and satisfies your mobile visitors by giving them quick and
easy access to the key information about your business. A
Mobile site is designed with the mobile user in mind. You save
them time and money, and you give them what they want.
Will our Mobile Website be found on mobile Search Engines?
Your Mobile website is built using good practice
recommendations, as outlined in Google's Search Engine
Optimization Guide, which includes creation of a sitemap, well
defined page titles and descriptions, optimized site structure
for navigation, good URL structure, optimized robots.txt, and
site submission to directories. Links to social network sites
will also assist in this process.
How often can I request an update?
Once your Mobile Website is completed, you will be provided
with a web based user-friendly tool to update your site at
your own convenience, therefore you can update it as often as
What is included in the package?
- We will set up, create, and implement your Mobile Website
with up to 10 pages according to your requirement, and with
your supplied content.
- We will take care of the Hosting of your Mobile Website
- Once your Mobile Website is completed, we will provide you
with a web based tool to update and modify your mobile website
at your own convenience.
- A fair use policy applies to traffic, giving an approximate
ceiling of 2000 page views per day.
- A QR Code for fast access to your mobile website.
- We will submit your Mobile Site to Search Engines and
How soon will my Mobile site go live after the service is
It takes on average 3 to 5 business days to complete your
Mobile Website, depending on the workload of our team of
designers, how fast we receive the content of specific
webpages from you, and if you choose a mobi domain, how fast the new DNS
is propagated. Please contact the Sales Department
if you require a Rush Setup.
How will people actually get to my site?
There are several ways possible:
* Via search. Users on mobile devices increasingly see mobile
sites returned in search results, so your Mobile Site will
increase your business' visibility to mobile users.
* Add a link on your regular website to your Mobile site. This
will help increase awareness that the mobile site is
available. This functionality is offered as part of the
package, and can be easily put in place by the webmaster of
your regular website.
* Finally, we can provide automatic redirection of mobile
users from your business site to your Mobile site, so they are
guaranteed a good experience. This more advanced capability
requires your webmaster to embed the provided functionality
into your business website.
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